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BRANDING
Thunder Beach Motorcycle Rally
Thunder Beach is a motorcycle rally that defies the stereotypes of barbaric and scary gangs in the biker community. In response, the logo was changed to fit the tone.
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A custom typeface gets inspiration from a biker jacket. Sharps and curves are both used allowing the letters to be flush together.
The promotional poster uses tons of blending modes to make it all cohesive. The texture used derives from clam shells, the perfect material for a rugged and beachy event.
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Billboards and banners will be put up around Panama City Beach (PCB) to let everyone know Bike Week is on its way.
Business opportunity is huge at Thunder Beach so vendor badges were designed for entrepreneurs and business people.
Flyers for the Bike Assembly event will be sent out with more information including raffle ticket prices.
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