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BRAND EXTENSION
MTV Amped is the live concert streaming experience that brings MTV back to its roots.



Odibee Sans


Headlines live on a large screen. Type layout mimics amplifiers.


Campaign posters use wacky illustrations fitting for MTV's tone of voice.


Social and banner ads



The MTV Amped app acts as a reminder, ticket distribution and a remote.



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Pause, rewind, and fast forward
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Different camera angles
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Record and screenshot
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Send emotes
Artist pages will be skinned to match their genre. Because Green Day's Page shouldn't look like Britney's.



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