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BRAND EXTENSION

MTV Amped is the live concert streaming experience that brings MTV back to its roots. 

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Odibee Sans

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Headlines live on a large screen. Type layout mimics amplifiers.

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Campaign posters use wacky illustrations fitting for MTV's tone of voice.

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Social and banner ads

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The MTV Amped app acts as a reminder, ticket distribution and a remote.

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  • Pause, rewind, and fast forward

  • Different camera angles

  • Record and screenshot

  • Send emotes

Artist pages will be skinned to match their genre. Because Green Day's Page shouldn't look like Britney's.

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